Associate Director, Brand Experience

Company: Publicis Groupe
Location: New York
Posted on: June 1, 2025

Job Description:

Company DescriptionCoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.Job DescriptionThe Associate Director, Brand Experience defines daily functional management of client needs and lead the day-to-day work of the Brand Experience planning team who possesses a deep expertise in the pharmaceutical space. You will report to either the Director or VP, Brand Experience. This is a hybrid role, requiring three days in-office each week in NYC. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Responsibilities

• You will possess a deep understanding of the pharmaceutical healthcare space and consumer audience
• You will further develop your expertise in different media research tools
• You will provide support to the Director, Brand Experience and VP, Brand Experience
• You will manage a team of direct and indirect reports and manage them in Onboarding Performance Management
• Provide training processes and tools
• Manage and delegate team workload
• Responsible for the outcomes and deliverables of the team
• Coach team to achieve client and agency requests
• You will manage one to multiple client accounts and specialize in DTC planning and strategy and will transition between them conducting the following activities:
  • You will provide the initial perspectives on media strategies
  • You will provide input to client to help shape their marketing priorities
  • You will develop a daily relationship with appropriate clients on assigned brands
  • You will oversee overall media strategy, approach, and plan on each account
  • You will manage the media channel mix and initial budget allocation & rationale
  • You will represent the interests of other capability teams in client and agency partner meetings
  • You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs
  • Push for continuous improvement of self, team, and client deliverablesQualifications
    • 6+ years media planning experience
    • 2+ years management experience
    • 1+ year of cross-channel media planning experience
    • Familiarity with standard media research and planning tools
    • 1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiencesAdditional InformationOur Publicis Groupe motto "Viva LaDiff--rence"meanswe'rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.Compensation Range: $95,950 - $150,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/30/2025.All your information will be kept confidential according to EEO guidelines.#LI-BS1
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Keywords: Publicis Groupe, Plainfield , Associate Director, Brand Experience, Executive , New York, New Jersey