Brand Marketing Insights & Strategy Associate Director

Company: Audible
Location: Newark
Posted on: May 23, 2025

Job Description:

At Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
Reporting directly to the Global Head of Brand & Content Marketing, you will serve as the vital connection between our global brand marketing decision-makers and our research, analytics, and data science partners. This role acts as a strategic business partner collaborating with technical experts to drive marketing excellence through insights. Your strategies and insights will directly influence marketing decisions and business growth.
As marketing evolves toward data-driven approaches, you will partner with technical teams to modernize our insights capabilities by combining traditional measurement frameworks with new technologies. This transformation will enhance how we gather, analyze, and act on consumer insights across our brand, social media, experiential, and content marketing initiatives.
Key Responsibilities

• Guide global research priorities and strategies; coordinate with research teams executing studies.
  
• Support the development and implementation of global brand measurement frameworks, translating them into actionable recommendations.
  
• Drive brand tracking studies, creative testing, and consumer insights initiatives across marketplaces.
  
• Foster strong relationships across marketing, product, and analytics teams to ensure alignment on insights-driven initiatives.
  
• Partner with analytics teams to interpret data, craft narratives, and develop marketing strategies.
  
• Spearhead post-campaign analysis to enhance future campaign effectiveness.
  
• Lead quarterly insights activation to inspire innovative marketing approaches.
  
• Monitor competitive dynamics and consumer trends to inform strategic decisions.
  
• Collaborate with technical teams to implement new technologies and analytics solutions, championing data-driven measurement of marketing effectiveness and consumer behavior.
  
  About Audible
  Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations with immersive, cinematic experiences full of inspiration and insight to enrich lives. As a global company with an entrepreneurial spirit, we are passionate about the positive impact Audible can make. Our culture promotes creativity and inclusion, guided by our People Principles and mission to build more equitable communities.
  Minimum Qualifications
  

• 
  
• Bachelor's degree in a related field
  
• 5+ years of experience in marketing strategy and brand insights
  
• Experience in brand strategy development
  
• Proven ability to communicate and present complex insights to diverse stakeholders
  
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Keywords: Audible, Plainfield , Brand Marketing Insights & Strategy Associate Director, Advertising , Newark, New Jersey