MarTech Engineer
Company: Comcast Corporation
Location: Philadelphia
Posted on: May 7, 2024
Job Description:
Make your mark at Comcast -- a Fortune 30 global media and
technology company. From the connectivity and platforms we provide,
to the content and experiences we create, we reach hundreds of
millions of customers, viewers, and guests worldwide. Become part
of our award-winning technology team that turns big ideas into
cutting-edge products, platforms, and solutions that our customers
love. We create space to innovate, and we recognize, reward, and
invest in your ideas, while ensuring you can proudly bring your
authentic self to the workplace. Join us. You'll do the best work
of your career right here at Comcast. (In most cases, Comcast
prefers to have employees on-site collaborating unless the team has
been designated as virtual due to the nature of their work. If a
position is listed with both office locations and virtual
offerings, Comcast may be willing to consider candidates who live
greater than 100 miles from the office for the remote option.)Job
SummaryThe MarTech Engineer will be responsible for supporting
marketing campaigns through the utilization of Adobe Campaign
tools, particularly Adobe Campaign v8 and Adobe Journey Optimizer
(AJO). This role will involve collaborating with marketing and data
teams to understand campaign objectives, configuring and
implementing campaigns within Adobe Campaign, and providing
technical support to ensure successful execution and
optimization.Job DescriptionResponsibilities:
- Assist in the implementation and configuration of marketing
campaigns within Adobe Campaign v8.
- Collaborate with MarTech team to understand campaign
requirements and objectives.
- Create and manage customer segments and target audiences within
Adobe Campaign.
- Support the creation and deployment of multi-channel marketing
campaigns, including email, SMS, Direct Mail and push
notifications.
- Work closely with data teams to ensure accurate data
integration and segmentation within Adobe Campaign.
- Monitor campaign performance and provide insights and
recommendations for optimization.
- Troubleshoot technical issues related to campaign execution and
delivery. Assist in the testing of campaign workflows and
automation processes.
- Stay updated on industry best practices and new features within
Adobe Campaign and AJO.
- Provide training and support to marketing teams on using Adobe
Campaign tools effectively.Skills and Qualifications:
- Bachelor's degree in Computer Science or a related field.
- Knowledge of marketing automation platforms, particularly Adobe
Campaign v8 and Adobe Journey Optimizer.
- Familiarity with database concepts and SQL for data
manipulation and segmentation.
- Understanding of digital marketing channels, including email,
SMS, and push notifications.
- Strong analytical skills with the ability to interpret data and
generate actionable insights.
- Excellent communication and collaboration skills, with the
ability to work effectively in a team environment.
- Detail-oriented with a commitment to delivering high-quality
work.
- Ability to prioritize tasks in a fast-paced environment.
- Experience with HTML/CSS and JavaScript is a plus.This
-position -is ineligible for visa sponsorship. - To be -considered
for this -role, you must be -legally authorized to work in the
-United States and -not require -sponsorship for employment now or
in -the future.Disclaimer:
- This information has been designed to indicate the general
nature and level of work performed by employees in this role. It is
not designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities and
qualifications.Comcast is proud to be an equal opportunity
workplace. We will consider all qualified applicants for employment
without regard to race, color, religion, age, sex, sexual
orientation, gender identity, national origin, disability, veteran
status, genetic information, or any other basis protected by
applicable law.EducationBachelor's DegreeWhile possessing the
stated degree is preferred, Comcast also may consider applicants
who hold some combination of coursework and experience, or who have
extensive related professional experience.Relevant Work
Experience2-5 Years
Keywords: Comcast Corporation, Plainfield , MarTech Engineer, Engineering , Philadelphia, New Jersey
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