Senior Manager, Global Integrated PR - Calvin Klein
Company: PVH
Location: Jersey City
Posted on: May 7, 2024
Job Description:
Design Your Future at PVHSenior Manager, Global Integrated PR -
Calvin KleinPOSITION SUMMARY:The Sr Manager, Global Integrated PR
will support the Global Integrated & Influence Senior Director in
the creation, management & execution of all external communications
strategies across Calvin Klein campaigns, brand experiences and
business lines Globally. Key within this role is to manage the
development of external communications programs that drive heat and
cultural relevancy for the Calvin Klein lifestyle/brand, and drive
consideration for key products across regions and categories
(Apparel, Underwear, Accessories, Fragrance, Home), focused on
fashion. The position will develop strategies that foster consumer
connections and inspire new/existing audiences by growing and
maintaining press relations, and telling compelling stories via
organic campaign, product, celebrity dressing pitching, events, and
paid editorials.RESPONSIBILITIES:
- Support for Sr. Director, Global Integrated PR & Influence and
Communications/PR team in development of global communications
strategies, programming and activations that drive demand and
energy and cultural relevancy, aligned to brand goals and business
objectives.
- Key within this role is to manage the development of external
communications plans that foster media connections, inspire
new/existing audiences, build fashion credibility and keep Calvin
deep in the cultural narrative of today
- Builds/supports network of relevant media & industry relations
and helps facilitate ongoing media opportunities.
- Identifies, ideates & implements communications and
storytelling opportunities across campaigns, product stories, store
openings, events, and always on product, sample lending, paid
editorial, and celebrity dressing/red carpet.
- Collaborates with regional teams, categories and businesses to
create the most effective communications plans within market and
work through local optimization of global strategies across all key
regions and key licensees (Fragrance, Watches & Jewelry, Eyewear,
Home).
- Partners with full Integrated PR & Influence team and other
cross functional teams (Creative, Marketing, Corp/Trade Comms) -
with a focus on coordinated owned/earned and paid GTM strategies,
in partnership with owned Social Media/Advocacy and OMG - to
amplify the brand's key business priorities seasonally and ensure
consistent & optimized delivery to all international markets.
- Co-manages the organization of the communications calendar and
reporting across all media/PR activity Globally.
- Co-manages all reporting around press programs based on
existing/new platforms & consumer insights in partnership with full
team.
- Manages PR budget in collaboration with Director
- Creates inspiration internally and externally for the
Integrated PR & Influence function.
- Manages and mentors direct reports, energizing and leading the
team QUALIFICATIONS :5-7 years of relevant experience in PR, with a
focus on fashion PR. Celebrity, celebrity dressing pitching
(both red carpet and street style) required. Experience activating
during Fashion Week, and store openings strongly preferred. Key
relationships and proven track record within
fashion/entertainment/lifestyle/culture industry a must.Education:
Bachelor's Degree RequiredSkills:
- Kind & collaborative - strong interpersonal skills & EQ
- Ability to work productively in a fast-paced, creative,
collaborative environment.
- Deep knowledge and interest in media trends.
- Proactive team player!
- Be in the know - stay current on fashion, entertainment,
lifestyle, culture, music trends.
- Live the function - have a strong POV on media, digital
platforms/commerce and latest trends.
- Resourceful, creative and self-motivated with strong
organizational skills and aptitude for immediately developing a
highly organized approach to managing multiple projects
- Must be motivated, flexible, poised, and adaptable in rapidly
changing and fast-paced environment.
- Developed editorial and design skills (writing pitches,
editing, grammar, proofreading, laying out + designing
presentations, etc.) along with a high-level of creativity.
- A strong aesthetic sensibility and exposure to/understanding of
fashion required.
- Resourceful, highly motivated project manager.
- The Sr Manager, Global Integrated Marketing will directly
oversee two Sr Coordinators, Integrated PR. There is also an
Assistant, Integrated PR on their team.
- Support the management of marketing budgets under the Global
Integrated PR umbrella
- This role will support the Sr. Director, Global Integrated PR
and Influence in the decisions related to day-to-day management and
optimization of seasonal marketing strategies and execution;
solving problems by providing creative solutions and driving
continual efforts to maintain Calvin Klein Brand standards.
- This role must be highly creative in the development of
integrated PR/communications strategies and its implementation
across the multiple regions and licensed partners.
- The environment is extremely fast-paced and deadline driven but
maintains a supportive and team-oriented atmosphere. Travel as
needed. Pay Range:$130,000 - $145,000PVH currently provides base
salary ranges for all positions-on job advertisements-in the United
States based on local requirements. These ranges are based on what
PVH reasonably believes that it will pay an associate for their
base salary for said position at the time of the posting.
Individual compensation will ultimately be determined based on a
variety of relevant factors including but-not limited to
qualifications, geographic location and other relevant skills. PVH
is committed to providing a market-competitive total rewards
package to eligible associates, which includes diverse and robust
health and insurance benefits to meet the varied needs of our
associates and an above-market 401(k) contribution to help our
associates save for retirement. We also offer career growth
opportunities, empowering our associates to design their future at
PVH.PVH Corp. or its subsidiary ("PVH") is an equal opportunity
employer and considers all applicants for employment on the basis
of their individual capabilities and qualifications, consistent
with applicable law and without regard to race, color, sex, gender
identity or expression, age, religion, creed, national origin,
citizenship status, sexual orientation, genetic information,
physical or mental disability, military status or any other
characteristic protected under federal, state or local law. In
addition to complying with all applicable laws, PVH also has a
strong corporate commitment to inclusion, diversity and to ensuring
that all current and future PVH associates are compensated solely
on job-related factors such as skill, ability, educational
background, work quality, experience and potential. To achieve
these goals, across the United States and its territories, PVH
prohibits any PVH employee, agent or representative from requesting
or otherwise considering any job applicant's current or prior
wages, salary or other compensation information in connection with
the hiring process. Accordingly, applicants are asked not to
disclose this salary history information to PVH
Keywords: PVH, Plainfield , Senior Manager, Global Integrated PR - Calvin Klein, Advertising , Jersey City, New Jersey
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